Oct 2014

We have seen them scrolling the screen with their finger tips, engrossed in long conversations and glued to their phones the whole day. To say that Millennials are in love with their Smartphones will be an understatement. A recent report says that 90% of the Millennials always have their phones by their side with Camera being the most ‘loved’ feature. With Smartphones being the first thing that they reach for every morning, we decide to look at how exactly they use their device in our this week’s newsletter.

Our ODM data amongst the 15-34 year old Android panelists from the US reveals that Millennials spend 5 hours per day on their phones and consume 20GB of data per month. Facebook is the most engaging app while Candy Crush Saga is the most played game.

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