Nov 2014

While it is known that usage of Smartphones is dominated by apps, Browsing too has an important share in the daily device usage. Mobile internet usage has now surpassed desktop internet usage. With the benefit of “on-the-go” accessibility, users are turning to their handheld devices for browsing websites. So this week, we decided to understand the web usage amongst Smartphone users and find out which websites are accessed on devices.

Our on device meter data reveals that “Search”, “Shopping” and “Social Networking” are the top 3 web genres accessed. Every 3 out of 4 users access “Google” on their devices. Amazon and ebay are the top shopping websites browsed while Facebook and Twitter top the list of Social Networking websites.

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