Nov 2013

"Offers", "Discounts" and "Deals of the day" are some of the catchphrases that we are greeted with everyday in our mailbox. Going by the advantages that Online shopping offers which include the range and choice of goods, ease of comparison and buying, delivery mechanism and even the return policies in place, we can be optimistic about its growth in the future.

And with SmartPhones of today and their desktop like prowess, it was only natural and an easy transition for Online shopping to be accessed on these smaller handheld devices.

Data from our On-device meter panel shows that US SmartPhone users lead when it comes to accessing Shopping apps followed by users in Indonesia and India. The penetration for the category in other APAC countries is still at a nascent stage.

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