May 2015

It is no news that worldwide, smartphone penetration is on a rise since the last few years. As the smartphone usage has increased, there has been a subsequent surge in the data consumed as well. One of the biggest drivers that have led to higher data traffic on smart devices are Video apps. In our this week's InfoFlash, we decided to look at how Video apps contribute to the data traffic on Smartphones across countries. A first glance reveals that the data consumption via Video apps is highest in Mexico and US while South Africa and India have the lowest figures for the category.

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