Mar 2013

Hello Everyone,

While gaming apps are usually associated with the younger age groups, our on-device mobile measurement data reveals that the 40+ age group shows higher engagement on gaming. The choice of games also varies; while it’s “fun” games like Arcade or Adventure for the younger ones, grown-ups prefer “mind” games like Puzzles & Word/Number.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin

For US SmartPhone Metrics, visit:

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