July 2014

Snapchat app, since its launch has always been pitted against Instagram app. Reports and findings have different claims and sometimes conflicting comparisons about the two image sharing social apps. With Instagram launching its own messaging app - Bolt, we decided to look at our ODM data across different regions and check who actually has an upper hand.

In spite of the hullabaloo around Snapchat app, our data reveals that Instagram app is much more popular in US and APAC countries. Though Snapchat app has a sizeable penetration [12%] in US, it has a very low Reach in other countries. With the launch of Bolt, Instagram is expected to further strengthen its position as far as its battle with Snapchat is concerned.

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