July 2013

eBooks have changed the way people read. These being available on SmartPhones and Tablets, users can now enjoy the flexibility of reading anytime on the go. After Apple, Google Play has now started making available textbooks where students can buy or rent the textbooks which they need. While tablets are more convenient to read given their bigger screen size, Smartphone users don't lag behind.

Our on device mobile measurement data reveals that every 3 out of 10 users access eBooks on their devices and spend 10 mins per day on these apps. Reach of eBook apps among women is 40% higher than men, while spending 6X more time on eBooks than men.

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