July 2014

Samsung, the South Korean technology giant rebranded its app store to “GALAXY Apps” last week. This can be viewed as Samsung’s attempt to attract its users to its own app store against the omnipresent Google Play Store. The strategy might be right, with users being able to seek apps most suited for their Samsung devices but is a steep climb against the extensive offering and selection that Google Play Store provides.

This week we decided to dig in our data and understand the current scenario. As per our ODM data across the US and APAC markets, even amongst Samsung device owners, Samsung’s app store currently has a reach of 30% or less as against over 90% of Google Play Store. While Samsung SmartPhone users on an average spend more than an hour on Google Play Store per month, less than 20 minutes is spent on Samsung’s own store.

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