July 2015

With the rise in number of smartphone users globally, options to connect with people are also increasing tremendously. If the online reports are to be believed, the smartphone users are spending more than 30% of their total time on Communication apps alone.

Considering the surge observed in the usage of chat apps over past couple of years, in this week's edition of InfoFlash, we decided to look at gender wise frequency of usage of chat apps across various markets. Our ODM data unveils that females primarily dominate this space. Users in Malaysia spend highest number of sessions on the category with no difference seen by gender. In Thailand, men are seen to be spending more sessions than women.

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