July 2014

Over the years, Google Maps app, has undoubtedly been one of the most popular and used app amongst Android users. The app continues to reinvent itself by bringing in new features. The latest update being the Uber integration and the feature that allows users to save maps for offline use by tapping on locations and opening up the info cards.

With so many enhancements in the app, we decided to look at the usage of Google Maps in our newsletter. Our ODM data reveals that 64% of users access the app and spend more than 90 mins per month on it. The user base for the app has a higher proportion of females and users above 30 years.

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