Jan 2014

Android OS and the Android App universe have grown exponentially in last couple of years. ‘Apps’ is the Buzzword amongst SmartPhone and Tab users and serve as gateways to access content.

Amongst various content available today on the Mobile internet, News, an integral part of our lives, is now much easier to access on SmartPhones.

While most News properties have now optimized their site to suit SmartPhones and have invested on Apps to reach their readers, the choice of access is finally dependent on the user.

Our On-Device-Meter data shows that there are differences in the modes of accessing News content - while the proportion of users accessing news via apps is higher in India, more users in the US prefer the browser route.

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