Jan 2013

Hello Everyone,

In today’s fast paced life, devoting exclusive time to entertainment is difficult. The new generation technology understands this well & provides several multimedia options right on the user’s palms. Both iPhones & iPads are increasingly becoming more compatible with data-centric multimedia apps usage leading to growing consumption of multimedia on Smartphones.

Our mobile consumer behavior data reveals that data heavy & “audio visual” multimedia app categories like Video & TV have higher reach on iPads. However activities like listening to Internet Radio, Image sharing / editing & Content Sharing are mostly carried out on phones.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin

For US SmartPhone Metrics, visit: www.smartmobi.us

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