Feb 2014

WeChat budgeted up to $200 million for marketing overseas in 2013. It also managed to get some high profile television endorsements including Lionel Messi. The question arises, has WeChat succeeded in luring Smartphone users to use the app?

Our on-device meter based data reveals that WeChat managed to build up an enormous base after promotional burst but it looks like itís failing to keep up the momentum over the last 6 months.

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