Feb 2015

Candy Crush Saga maker - King recently bought Seattle based game studio Z2Live in a deal that could be worth $150 million. This deal in turn gives King its first US studio. With major mobile game publishers clocking millions of revenues during last year and major players pumping in big bucks, we decided to have look at the gaming behaviour of our Android smartphone users across various markets in this week’s edition of InfoFlash.

Our data reveals that users in the US spend maximum time on playing games, closely followed by users from South East Asian countries. Not only in terms of engagement, but users from the US also play the highest number of games per month. Adoption of mobile gaming yet to pick up in Latin American markets.

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