Feb 2016

We live in the world of apps, you name any brand or service and you multiple apps available in the App Store. Available today are apps for almost every service or need and the list is never ending. However, the two widely popular app genres that attracts users spanning all the demographics - age, gender, geographies are Social Networking apps and Chat & VoIP apps.

Both these app genres over past few years have managed to attract users and keep them glued to their phones. With this as a background, we have put together a multi country snapshot to understand which genre amongst the two is more popular in terms of attracting a heavier usage.

Our ODM data shows that in most of the markets, Chat & VoIP shows higher engagement. However, in markets such as US, Algeria, Philippines and Australia, Social Networking apps dominate the usage.

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