Dec 2013

In June 2013, we had done a feature on Smartphone messengers where we analyzed how instant messengers and chat apps are doing in the US. Refer this - Last week when Kik announced adding 100 million users, we decided to revisit the category and see how the numbers have been stacking up.

Kik is the only messenger app that shows an increase in reach up to October. ‘Hangouts’ reach improved after its revamp from Talk, however it’s is once again plummeting. Whereas its status quo for the rest of the apps. The ‘cards’ feature in Kik is a hit at least when it comes to user engagement. This extra functionality makes it easy to share content without having to jump to another screen. The in-app engagement time has increased to 24 mins, the highest in the category.

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