Dec 2015

The latest feature rolled out by Facebook is a boon for users with slow internet connection. The new feature lets users comment on posts even when they are offline. This is definitely going to increase the stickiness of the app and users would be hooked onto this app more than ever. With new features coming in, this week we decided to check the usage of Facebook app among different age groups across markets.

Our on device measurement data reveals that 15-24 yr old smartphone users are the least engaged on Facebook app across markets except for Algeria. 25-34 yr old users in Malaysia spend 45 minutes per day on this app. Time spent on Facebook app is lowest in India and Indonesia.

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