Aug 2014

Tablet adoption has increased rapidly over the past one year. The device is not only used for reading eBooks, watching videos or surfing but games also command a considerable share of engagement. Tablet manufacturers today are launching specific models designed only for playing games. Additionally, console manufacturers have also started viewing Tablets as one of their competitors which is evident from the latest development where a complete console game like Skylanders Trap Team is being made available on Tablets.

With so much buzz, we look at our Tablet panelists from US to understand how addicted they are to playing games. Our data reveals that 8 out of 10 users play atleast one game every day and spend more than half an hour playing games. Arcade and Puzzle games are the most played while Candy Crush Saga and Subway Surfers lead on popularity.

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