Aug 2013

The Smartphone gaming arena hasnít seen a game that garnered as much popularity as Angry Birds. Angry Birds, during its peak, gained a reach of around 30% in June 2011. And no gaming app in the entire of 2012 and the first half of 2013 reached anywhere close to that mark.

Our on-device mobile measurement data reveals that we now have have a game that looks like it could cross the 30% reach mark. Candy Crush Saga, shows a steady increase in the last few months, with a reach of 29% in June 2013.

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