Apr 2014

Professional Networking site, LinkedIn, recently achieved a major milestone of having 300 million members around the world. With such a huge user base, the company now aims to focus on their mobile offering. The last few days has seen the firm making an announcement of the soon to be launched ‘mystery’ app and their partnership with Samsung which will help users connect regularly by integrating user’s network into tools like Calendar and Contacts.

Our ODM data reveals that the app in its current avatar is yet to figure amongst the top in the Social networking category. Reach for the app is highest amongst users in the US while in other countries, it is still a long way from trending on the popularity charts.

Will the renewed focus on Mobile help LinkedIn reach out to a larger audience is the big question only time can answer. Till then keep watching this space.

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