Financial Times reported Google GOOGL is planning to introduce generative artificial intelligence into its advertising business over the coming months. In a presentation to advertisers, Google said it intends to use AI to create novel advertisements based on materials produced by human marketers. The integration of its latest generative AI will be able to produce far more sophisticated campaigns resembling those created by marketing agencies. Google’s advertising revenue slipped 4 percent in the final quarter of last year. Earlier, Meta also announced its plans to use generative AI in its ads systems by the end of the year. Google’s CEO earlier revealed its plans to integrate generative AI into its main search engine. The tech giant’s CEO also warned that society isn’t prepared for AI.
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