Cannabis and lion’s mane-infused cannabis social tonic BRĒZ officially launches direct-to-consumer delivery across the U.S. on popular cannabis holiday – April 20. This innovative beverage, features federally legal THC, CBD, and adaptogenic lion’s mane mushrooms, according to the press release. Tonic was crafted to provide 21-and-up consumers with the ultimate 1:1 alcohol replacement beverage.
BRĒZ is founded by Aaron Nosbisch, CEO of Lucyd, the cannabis-focused social advertising agency, whose clients include Charlotte’s Web CWBHF, Papa & Barkley, Rose, Cheech & Chong, and many more.
Photo: Courtesy of BRĒZ
“After years of drinking, I realized that alcohol isn’t the social lubricant I thought it was,” stated Nosbisch. “The ‘confidence’ I was getting only resulted in anxiety and the ‘fun’ I was having led to avoidable hangovers and regrets the next day. As an extrovert who enjoys the social aspect of drinking, I knew there had to be a healthier yet efficacious alternative to disrupt the $1.5-trillion alcohol industry—and it wasn’t going to be a joint. I’m excited to offer a beverage unlike anything consumers have experienced before, and to help revolutionize both the cannabis industry and the alcohol industry.”
BRĒZ is a next-gen social tonic made of micronized full-spectrum hemp (a federally legal variety of cannabis) and organic lion’s mane, an adaptogenic mushroom that is reported to provide a sense of clarity and energy, while the hemp-derived THC and CBD may provide a sense of calm and inspiration.
Each 7.5oz can features 25 milligrams of highly concentrated lion’s mane craft-extracted from 1600mg of organic fruiting bodies alongside 2.5mg of THC, 5mg of CBD, and 5mg of minor cannabinoids, producing a truly full-spectrum natural entourage experience that sets it apart from all other products on the market.
BRĒZ is available for direct-to-consumer delivery across 33 states in the U.S. with the price starting at $24.50 per 6-pack on subscription or $35 per 6-pack à la carte.