Sep 2015

In the present era, it is practically very difficult to go around without our phones. Our smartphones are no longer just a mode of communication, but also act as source of entertainment on the move. And what better way to kill time than to play our favourite games? According to a report released by eMarketer, the mobile game revenues in the US are expected to grow by 16.5% in year 2015 crossing mark of $3 billion, including both downloads and in-app purchases.

With Gaming as a theme, this week we explore gaming usage variance across both iOS and Android platforms. We observe that, Puzzle games are most popular among Android smartphone users, while Arcade games lead on popularity amongst iPhone users. Gambling and Adventure games have relatively higher Reach amongst Android & iOS respectively.

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