Sep 2014

With smart devices available in various sizes, the lines seem to be blurred when it comes to defining their boundaries. While Tablets are positioned as devices that provide rich multimedia experience, SmartPhones are positioned more as an all-inclusive device providing users connectivity and entertainment on the go. Our data from the Android On-Device-Meter endorses this as well!

Though SmartPhones and Tablets have a number of overlapping functionalities, there is a difference when it comes to usage of both devices. While user engagement on leisure activities like Gaming, Videos & TV followed by Blogging and eBooks is higher across Tablets; SmartPhones are used heavily to connect with others via Social Networking, Chat apps, Image and Messaging etc.

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