Apart from interest and requirements, Internet connectivity, handset type (OS ), paid / free apps are few of the deciding factors when it comes to installing a new app on any Smartphone. Despite the many considerations, ‘Gaming’ dominates installations across various markets where Informate meters Smartphone usage. So what is the next big thing after gaming that enjoys higher installations and does it change from region to region?
Our on-device meter data from the various markets highlights that ‘Chat & VOIP’ apps are at the second spot in the Asia Pacific region, highest being in India. US smartphone users seem to be on the lookout for deals and coupons, with the data showing higher installations for ‘Mobile coupon apps’ than Chat apps.