Last week, Facebook touched a milestone when it hit one billion users in a single day. That Facebook is a giant in the social space is a well known fact but with a penetration like this, it has ensured that it will remain a leader for a long time to come.
In our this week's InfoFlash, we decided to look at the usage of Facebook app across markets. Our on device mobile measurement data reveals that popularity of Facebook app is highest in Thailand with 9 out of 10 users accessing the app. Reach for the app is lowest in the US. Engagement is again highest amongst users from Thailand while it is lowest in Indonesia and India.