Oct 2013

Banks and financial institutions are constantly improving their apps to make them more user friendly. Our mobile measurement panels across 6 markets suggest that Financial Services apps are still to gain traction in terms of adoption. Do privacy & security concerns act as inhibitors to use such apps?

In the US, 36% of Android SmartPhone users accessed Financial Services apps in August 2013. The top apps that emerged in this genre in US are Chase and Bank of America , each recording 7% reach. However, comparison across markets suggests that Maybank2u Malaysia App garnered maximum reach in this genre, with 11% reach in Malaysia.

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