As per a recent study, games contribute to 85% of the top 700 grossing apps worldwide. With a significant proportion of revenue on SmartPhones being generated from the gaming sector, it is evident that there will be many new addicting games in future that will give the gamers a good amount of options to hold on to. With developers terming the current SmartPhone ecosystem as ‘a gaming world’, we decided to look at the engagement levels on games posted by our Android ODM panelists from the US in this week’s newsletter.
Our data reveals that users spend highest time on playing Strategy, Puzzle and Arcade games. While women are the most engaged, it is also seen that the time spent on games witness a rise with an increase in age.