Various over-the-top messaging service providers offering creative and user friendly chat applications armed with trendy emoticons and stickers have engaged SmartPhone consumers worldwide in a big way. So the question arises, have they done enough to raise concerns for Telcos by hitting their revenues drastically? Thus, this week we explore engagement levels on popular 'Chatting' as against traditional 'Messaging'.
Our On-Device Meter uncovers that across SEA countries time spent on Chatting is comparatively higher than that of Messaging except for Philippines. While consumers in Philippines spend around 30 mins per day on Messaging, users in Thailand spend more than an hour alone on Chatting.
Based on our data, it certainly looks quite a challenging situation in the days to come for telecom carriers to keep their subscribers motivated to use traditional messaging services.