E-commerce has been around for a long time now and being PC bound, it was exposed to only a small section of the universe. However, with the significant growth seen in the penetration of Smartphones globally, almost every player in the e-commerce space today is app-ready. The feasibility of shopping on the go and discounts offered by these players make the overall shopping experience a delightful one for users. A recent study reveals a significant increase in sessions spent on Shopping apps, with women 32% more likely to make purchases through these apps as compared to their counterparts.
So do we see any gender influence in the popularity of Shopping apps globally? Our this week’s InfoFlash reveals that the gender difference in the Reach for Shopping apps is more prominent in the US and Malaysia. In India, the Reach is similar amongst both males & females.