Nov 2014

5 years back, WhatsApp Messenger was introduced to the world and before anyone knew, it became one of the most popular Chat apps. With more than 600 million users worldwide, the app is continuously looking at exploring various new features to keep its users glued - be it the recently added blue tick marks or the voice call function which will be available to users in the next few months.

On its 5th anniversary, we decided to look at how WhatsApp Messenger is being used across US and APAC countries in our this week’s newsletter. Our ODM data reveals that the app is most popular amongst users from India and Malaysia. Inspite of featuring in the list of top Chat apps, WhatsApp has a relatively low Reach in Indonesia, US and Philippines.

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