May 2013

Hello Everyone,

Samsung Galaxy S3 and iPhone 5 were the two most successful and sought after phones of 2012. While Samsung has already launched the successor with Galaxy S4 and it is speculated that iPhone too will launch iPhone 5S in June. As their ongoing war still continues, this week we look at the usage of these two models.

Our on device mobile measurement data reveals that there are both differences as well as similarities in usage. Reach of the most popular categories on mobile i.e. Social Networking and Games is similar across the two models. Samsung Galaxy S3 users access more of Search and Video (presence of YouTube as a native app seems to contribute). Whereas iPhone users love the native exchange email client and also Maps/Navigation.

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