Mar 2014

Samsung recently launched Milk Music, its proprietary music service for its select handsets. With the growing demand for music streaming, this offering from Samsung pits it against established players in the industry like Pandora, Spotify etc.

The app, which is currently available in the US, is compatible with only four high end Samsung models - Galaxy SIII, Galaxy S4, Galaxy Note II and Galaxy Note 3. In this week’s newsletter, we decided to look at our ODM data and check the usage of music streaming apps on these models.

Our data reveals that more than half of Galaxy S4 and Galaxy Note II users access music streaming apps on their device. Higher engagement is seen amongst SIII and S4 users who spend around 10 mins per day on the genre. While Pandora is the most popular, iHeart Radio and Spotify are the other music streaming apps accessed by users.

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