Among the many things that users can do on their Smartphones, book-reading has become easier thanks to eBook apps. The demand for eBooks is increasing day by day. Earlier this year, Scribd raised 22 million in funding to increase its eBook subscription service. Overall download of eBooks is expected to bring in $ 4.25 billion in 2015. With so much happening in this space, we decided to check what is the penetration of eBook apps across countries and which are the most popular apps.
Our ODM data reveals that every 3 out of 10 users in the US access eBook apps on their smartphones. Google Play Books was in the list of top 3 eBook apps across countries.