A couple of weeks at the WWDC 2015, Apple unveiled the latest version of its operating system i.e. the iOS 9 which would be available on both iPhone and iPads soon. Along with this, we also saw the debut of Apple Music, launch of Apple Pay in UK, updates in Apple Maps etc. Plans of rolling out their latest handset model which is likely to be called either iPhone 6S or iPhone 7 are also on the way. With so much happening in the iOS space, this week we take a look at how are users in the US engaged on their iPhones.
Our ODM data reveals that iPhone users spend around half an hour per day on Social Networking apps. Surfing was the next most engaging activity with users spending 19 mins. per day. Surprisingly, engagement on Image apps is higher than Chat/VOIP apps.