June 2014

Launched in Nov’ 2012, Candy Crush Saga today is one of the most addictive games on Smartphones. With 500 million people installing the game till date, it has certainly managed to keep the users engaged.

On the other hand, Rovio, the maker of Angry Birds, announced the launch of two new games - ‘Angry Birds Epic’ and ‘Angry Birds Transformers’ last week. Considering the amount of success Angry Birds has tasted in the past, we will have to wait and see how the two new games fare in a space that has been dominated by Candy Crush Saga.

Considering the phenomenal buzz Candy Crush has created, we decided to look at the usage figs in our this week’s newsletter. We see that the Reach for the game increased by 2.5x since Jan’13. The game is more popular amongst Females and has a higher engagement amongst users aged 15-24 yrs and 35+ yrs.

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