Last month, Google launched Google Play Music All Access and Apple too followed suit by unveiling iTunes Radio earlier this week. While iTunes radio will be available both as free as well as paid service, Google Play Music will be subscription based. The key advantage these two have in common is that users can buy tracks that they are listening to. Together, these two products pose an imminent threat to the current players in the Internet radio space.
Our on device mobile measurement data reveals, that 1 out of 4 users accesses internet radio on his/her device. While reach of internet radio apps is similar among the two Smartphone OS, the usage on iPhone is 50% higher than that of Android devices. Pandora is currently the most popular service on both Android and iPhone.