July 2015

Popularity of Travel apps is growing by the day. These apps can take care of all travel needs of a user right from booking tickets to checking timings of trains/ planes to acting as travel guides. Travel apps have certainly made travelling easier and on the go. With travel as the theme, this week we look at usage of these apps across markets.

Our on device measurement data reveals that popularity of Travel apps is highest among Smartphone users from India. Reach of Travel apps in India is 2X higher than its nearest competitor. US, on the other hand, leads in terms of engagement on these apps.

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