'Milennials' today are perceived to be the most engaged lot on smartphones. Whether it is games or their addiction for video streaming content, Milennials have become an integral part of any discussions on smartphone usage held on every digital platform.
Therefore, in our this week's edition of InfoFlash, we decided to compare the smartphone engagement figures amongst Milennials and their older counterparts across geographies.
Our data reveals that Milennials indeed spend higher time on their devices in most of the markets, other than Thailand & Philippines. In these two markets older users have relatively higher engagement.