July 2013

Our on device mobile measurement data reveals that Women spend twice the amount of time on Games on their Smartphones as compared to Men. While the time spent differs hugely, the top 3 genres of games played remains same i.e. Puzzle, Arcade and Word/Number. In terms of Reach % as well, Women outdo Men on almost all the genres except for “Action”, “Racing”, “Strategy” and “Sports” where Men have a slightly higher reach.

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