July 2013

Six years ago, iPhone debuted in the Smartphone market. From a newbie in 2007 to the top ranked manufacturer in the US in 2013, iPhone has come a long way. This week, we explore activities that keep the iPhone users busy on their device.

Our on device mobile measurement data reveals that iPhone users spend around 4 hours in a day on their devices. Communication and Applications are the main activities carried out by iPhone users both amounting to 65% of the total time spent. Out of the 4 hours spent on the device, 1 hour is spend solely on Messaging & Calls.

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