Jan 2013

Hello Everyone,

SmartPhones gained critical mass in the US in 2012. A lot changed this past year in terms of how consumers used their devices. For starters, engagement time with the device increased by nearly an hour. The year also saw emergence of ‘mobile-only’ categories like Image, Mobile Coupons, Mobile Payments as well as apps like Instagram and Viggle, proving that the mobile medium is no longer a poor cousin of the PC internet.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin
doug@informatemi.com

For US SmartPhone Metrics, visit: www.smartmobi.us

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