Jan 2014

Phablets, the cross-over between Smartphones and Tablets, have had a strong growth rate. So much so that they are expected to outdo the smaller sized tablets and take a pie from the tablet market. This week, we look at the usage of different mobile form factors.

Typically bigger screen phones are not associated with communication activities, however our on-device data shows otherwise. Phablet users are, in fact, more active on communication activities as compared to Smartphone users. Data usage on Phablets is almost 2X times higher than that on Smartphones. Entertainment content like Video and Gaming is highest on Tablets.

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