In today’s fast paced life, devoting exclusive time to entertainment is difficult. The new generation technology understands this well & provides several multimedia options right on the user’s palms. Both iPhones & iPads are increasingly becoming more compatible with data-centric multimedia apps usage leading to growing consumption of multimedia on Smartphones.
Our mobile consumer behavior data
reveals that data heavy & “audio visual” multimedia app categories like Video & TV have higher reach on iPads. However activities like listening to Internet Radio, Image sharing / editing & Content Sharing are mostly carried out on phones.