Last year's holiday season was a happy one for retailers in the US. According to a report released by MasterCard, retail sales in the US rose to 7.9% this year. Shopping on mobiles too saw a huge growth in November and December. With shopping as the theme, we decided to check the penetration of Shopping apps in the 2nd half of last year and the most used retail apps in the last month.
Our on device measurement data reveals that Shopping apps had a reach of 60% in the month of December'15. Amazon topped the list with the 4 out of 10 users accessing it. Amazon was followed by Walmart and eBay.