Ever-increasing Smartphone adoption coupled with rise of mobile internet has revolutionalized the way people make purchases & payment. Mobile Payment has redefined commerce & our Smartphones will very soon replace our wallets.
Our mobile consumer behaviour data reveals that mobile payment apps are most popular among 31-35 year old males. Within this segment, mobile payment category demonstrated 30% growth in the last six months.
Currently, MyVerizon is a dominant player in the mobile payment space. Google Wallet app which was released only in Sepí2009 has already occupied third slot among our audience.