Social Media is one of the most established & promising categories accessed via mobile. Facebook undoubtedly brought about a revolution in social networking. The latest addition to the list has been ‘Pinterest’-which means pinning your interest on a board. Launched in March 2010, Pinterest took off last year as the fastest growing social media site- faster than Facebook.
Our mobile consumer behavior data
reveals that in seven-month period, Pinterest app has demonstrated 1855% growth & has moved up from 61st position to 4th position in Smartphone Networking space. Pinterest users are overwhelmingly females. 25-54 year olds access Pinterest app more than any other age group.