Jan 2013

Hello Everyone,

Social Media is one of the most established & promising categories accessed via mobile. Facebook undoubtedly brought about a revolution in social networking. The latest addition to the list has been ‘Pinterest’-which means pinning your interest on a board. Launched in March 2010, Pinterest took off last year as the fastest growing social media site- faster than Facebook.

Our mobile consumer behavior data reveals that in seven-month period, Pinterest app has demonstrated 1855% growth & has moved up from 61st position to 4th position in Smartphone Networking space. Pinterest users are overwhelmingly females. 25-54 year olds access Pinterest app more than any other age group.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin
doug@informatemi.com

For US SmartPhone Metrics, visit: www.smartmobi.us

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