Last month, Rovio tweeted that they have 260 million active users. Zynga, on the other hand, claimed 306 million active users. Our on-device measurement data shows that Rovio’s Angry Birds franchise was leading at the beginning of 2012 with 21% reach among all Android SmartPhone users. Meanwhile Zynga’s ‘with friends’ games picked up during the year with both being on equal ground in December’ 12.
Our data also shows a tepid response to some of recent games launched by Rovio. In month 1 of launch, Angry Birds Sky Wars and Bad Piggies were installed only by 11% and 5% users respectively; whereas Angry Birds Space launched in early 2012 had 19% installs.