Feb 2014

From the early pixilated black and white “Snake” that we were so engrossed with and the various versions that followed, to the sleek motor sensor based games that we have on our touch screen devices today, Mobile games have come a long way. Today games are an important part of the SmartPhone ecosystem with millions of dollars riding on the success and their take up.

Every year we see a “killer” game that is most talked about, that everyone seems to be busy trying their hand on. Last year we drove ourselves silly hurling “Angry birds” at the pigs. This year “Endless running” and “Candy crushing” gobbled up most of our free time and, for some of us, even the nights.

Our ODM data for the US reveals that though it had a slow start, Candy Crush Saga was the most popular game in Dec 2013. Temple Run 2 and Subway Surfers were the other two popular games but their usage declined over the year.

It was love at first sight amongst Females and Candy Crush Saga. And while Males formed half the user base for Subway Surfers and Temple Run 2 at the start of the year, by Dec’13 females took over.

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