As per a recent report, the number of viewers watching video via their Tablets and Smartphones increased by 200% as compared to last year. With LINE launching its YouTube-like video service in some regions, the demand for video based services and viewership is only expected to go up further. Hence, in our this week’s newsletter, we decided to look if there is any difference in the usage of Video apps amongst our Android Smartphone and Tablet panelists from the US.
Our data reveals that Tablet users spend 20.4 hours per month on Video apps which is 60% higher than the time spent by Smartphone users. Majority of the time spent is during night with YouTube & Netflix being the most engaging apps.